My Audience Is Humans
Clarity that moves your organization forward,
Build for humans and deliver clear business value
I help organizations reach new levels of clarity through design
Not just better visuals—better decisions, better systems, and better alignment
Designing empathetically and strategically for humans leads to better measurable business outcomes
The proof is not in only a few metrics
You also need:
- focused strategic predictions centered on your users
- content and web operations that support long-term growth from the start
- someone to spread awareness and understanding about the wins achieved through design thinking
elevating brands through human-centric design. Our team combines expertise in web development, marketing, and content strategy to deliver solutions that drive real business results for creative leaders and organizations.
Most organizations don't need more ideas
Alignment is hard, building for the long term is hard, control and clarity is hard
(LEAD) Most organizations don’t need more ideas, they need clarity
Clarity means connecting the dots, and it's an underutilized approach in most orgs
I make strategic cases from varied perspectives: brand, strategy, marketing, and design
Many organizations invest in design and fail to see measurable business impact.
Misaligned strategies/unclear KPIs, disconnected teams, and new tools without effective processes often lead to missed opportunities and stagnant growth.
Are you ready to bridge the gap between creativity and results?
Design and systems-building and strategy
see the whole system, translate it, and turn it into something usable, scalable, and actionable
This is Not:
Random design work
Marketers masquerading as designers and playing guessing games
A surface-level brand refresh
Another workshop with vague insights
A deck full of jargon
Pretty visuals without business impact
If what you want is “quick design,” I’m not your guy.
If what you want is a rapid fire of marketing “campaigns”
If you want someone who pushes callous
If what you want is clarity, structure, and systems that empower people, we’re aligned.
You must align design with business goals
Clarity comes from good systems and powerful knowledge
That’s why I’m committed to understanding why actions work
It’s like science
You need a well-thought-out hypothesis
Building is also testing, and that’s the majority of your time
And you need to create knowledge that explains your results
A Framework
A process designed to align your brand, product, and internal systems around a shared, measurable direction
Building with empathy, data, and creativity to craft experiences that connect with real people and deliver measurable business value.
Commitment, asking smart questions, and following through
Be creative but without too fine a point on it*
The motivating principle that I operate on:
Consciously building knowledge (scientific thinking and strategic analysis) and people-driven structures (systems for content and operations) enables you to empower people and grow.
Your content and product design not only looks great, unified with your brand on a deep and aesthetically meaningful level, but also drives results.
Starting out...
research and proposals
design criteria and user needs
choose the necessary technology
Clarity through Design
1. Smart Questions
uncovering constraints, not adding complexity
2. Detailed Strategic Cases
every decision has a rationale. every direction has a proof point.
3. Systems Over Assets
assets age, systems scale
4. Human-Centered Design
organizations perform at their best when they build up from the bottom up
Work Samples
Compassion in Dying
resources and support for end-of-life decisions
Products that prioritize humans
Comprehensive UX research process
Coordinate, write, edit, and publish
Content Design
Elaborate on stakeholders' strategic goals
Communicate with stakeholders for buy-in
Short Comment
fine arts brand and ecommerce store
Marketing grounded in measurable outcomes
Collaborate with Product Designer
Project management for intentional problem solving
Make sure the follow-through and outcomes are strong
Poliframe
easily share personal design projects with your team
Internal systems teams actually use
Better cross-team communication
Higher organizational alignment
Clearer decision-making
Execute the vision of an art director
Produce a website on an enterprise platform
Professional References
Farhan Mian
Senior Product Designer at Microsoft
“ ”
Victor Flores
Founder at Godspeed Media
“ "
Robert Audroue
Senior Product Designer
“ ”
If you are a mid size or small organization let's start working
And after that: build and implement a digital product that goes beyond marketing and sales
I use the design process to bring organizations closer together, aligning stakeholders, and connecting around content and the orgs digital presence
Tools and systems with operational utility, a content strategy, and clear strategic storytelling to set you up for continuing success
Get strategic clarity, a comprehensive design plan, and effective storytelling to connect the business, users, stakeholders, and outlying opportunities
I will execute and implement your design
A structured, clarity-driven collaboration that adapts to your needs.
You can bring me in for:
Brand Clarity
Positioning, identity alignment, messaging structure.
Organizational Clarity
Internal systems, workflows, frameworks, and decision models.
Product Clarity
UX strategy, product narrative, customer journeys, and design systems.
Marketing Clarity
High-fidelity strategic cases that connect design to measurable business outcomes.
Each engagement is built on
• commitment • structured thinking • follow-through
and the goal of empowering your team long after the project ends.
Get Moving
Contact us to discuss how we can help you achieve your brand vision and improve KPI performance. Let’s build something remarkable together.
If your organization is ready to think clearer, build clearer, and move clearer—
I can help.
Start a consultation.
Let’s evaluate your goals and map the next steps.
David Eli Tompkins
I'm also a painter.
Areas of Focus/Capabilities/Relevant Skill Stack
These are my strongest areas
Content Strategy
Develop messaging and narratives that engage your audience and support your business objectives. Clarity and the resources to move forward.
Align teams, strategy, and outcomes
User Experience Design
Create intuitive, visually compelling products that open up new engagement and communication opportunities
Content Operations
Establish a design presence, systems that empower people, with processes and measurable KPIs to ensure every project delivers tangible and intentional results. systems that allow decisions to be meaningfully communicated across the
More Info
answers about services
What industries do you specialize in?
We work with a wide range of industries, focusing on organizations that value design-driven growth and measurable results.
How do you measure KPI improvements?
We define clear KPIs at project start and track progress using analytics, user feedback, and business outcomes.
What is your process for new clients?
We begin with a discovery session to understand your goals, then tailor our approach to your unique needs.
Can you work with our in-house team?
Absolutely. We often collaborate with internal teams to ensure seamless integration and knowledge transfer.
© 2025 David Eli Tompkins